We’re always excited when someone new joins the HomeAway family, but we almost cannot contain ourselves with our latest hire: This week, we welcome Mariano Dima as our new Chief Marketing Officer (CMO).
Mariano comes to us after a seven-year tenure at Visa Europe, Ltd. where he led strategic marketing, brand communications, advertising, sponsorships, and insights and analytics. He has an incredible 20-year track record of elevating some of the world’s most recognizable brands including PepsiCo, Inc., Vodafone and Levi Strauss & Co, and we’re very much looking forward to leveraging his experience and passion to create an emotional connection between our brand and the families and groups who stay in vacation rentals.
He will oversee all aspects of our global marketing, corporate communications and brand initiatives and will split his time between our Austin and London offices.
Read more about Mariano’s professional background.
Beyond his vast corporate experience, Mariano offers a truly global perspective, having lived and worked in the U.S., Mexico, Brussels, Argentina and the U.K.
Want to know more about our new CMO? Here are 5 things you don’t know about Mariano:
*What attracted you to HomeAway?
Lots of things! HomeAway is an amazing company that has achieved tremendous growth and still has massive potential. Its purpose is clear and incredibly powerful and it is a unique platform that enables customers to unlock memorable experiences that last for a lifetime - not a lot of companies deliver such meaningful customer benefits!
I was also very impressed with the high-caliber team and committed board, so all of the dimensions are there for a great success story.
After using HomeAway for my last three holidays, I experienced firsthand the company’s mission and purpose and I am really excited to be a part of it!
* It may be too early to say, but what are the biggest opportunities you see for the brand?
I think the opportunity is twofold: First, to let more people know about all of the great things that we do and stand for, as well as our functional and emotional benefits; and the second is to provide customers with more reasons to engage with us. We need to give them more opportunities to share and enjoy our products, so they use HomeAway more often and become advocates.
There is a great story to be told in an impactful and innovative way.
On holiday with his family in Whistler, Canada
* Where are you from?
My life is quite multinational and it is hard to describe where I am really coming from. I feel I am a citizen of the world… I speak four languages - English, Spanish, Portuguese and some Italian; my mother is from Argentina and my father is Italian. I have a brother and a sister, both born in Buenos Aires, however they live in Miami and London, respectively. My wife is half German and half Argentinean and I have two beautiful British daughters. Every time I go through customs in the airport, the customs official looks at us with a funny face because of the variety of our passports!
* Describe your ideal vacation.
With family and friends, in amazing locations – from trekking in Patagonia or wine tasting in Bordeaux to scuba diving in Greece – in a house with nice views and a big barbecue. You need to remember that I am Argentinean!
* Finish the sentence. When I’m not at work, you can usually find me…
Doing different things such as having fun with my family and friends, looking for a good bottle of red wine, planing my next trip or training for my next triathlon. Life is too short; you need to make the most out of it!
Night trekking at Perito Moreno, Patagonia, Argentina